RC Willey

RC Willey is one of the great brands in the retail industry. The Salt Lake City behemoth has been listed at the top of quality retailers for decades. They came to LBC with an interesting request: "We need to bring our brand into the new millennium and with it, make us more attractive to a younger target audience who have to be part of our mix now." Take a look at how the men and women of LBC tackled this challenge to bring the lifestyle of America today into the world of RC Willey of Utah, Nevada, Idaho and California.

Samples (click to view):

Creative (Overview) | Robb & Stucky | Rooms To Go | Turner's Fine Furniture | RC Willey | Fashion Icons